SHOT SHOW 2025: Shieldon’s Debut at the Ultimate Knife Carnival

SHOT SHOW 2025 was an electrifying experience, likened to a “knife carnival” where excitement met fierce competition.

Held at the Venetian Expo in Las Vegas, this year’s event showcased a bustling atmosphere with attendees eager to network, forge partnerships, and stay ahead of industry trends.

Shieldon’s debut at the show marked a significant milestone as the brand introduced its innovative knives to the market, strengthened relationships with existing clients, and connected with new business prospects.

It was a memorable occasion where the thrill of showcasing products matched the undercurrent of strategic business opportunities.

SHOT SHOW Evening Parties & Entertainment

Each evening at SHOT SHOW, the excitement doesn’t stop with the closing of the exhibition floor. The event comes alive with lively parties and social gatherings, offering a great opportunity for industry professionals to relax, mingle, and continue networking.

After a busy day of meetings and product demonstrations, these after-hours events allow attendees to unwind, enjoy live music, and engage with others in a more casual setting.

SHOT SHOW also makes sure visitors are entertained with various activities, including interactive product demos and live performances, giving attendees a firsthand experience of the latest innovations in outdoor and tactical gear.

The event’s global popularity stems from its reputation as the ultimate platform to discover cutting-edge products, trends, and technologies in the firearms, knives, and tactical industries.

It’s no surprise that SHOT SHOW continues to attract thousands of visitors from around the world every year, making it a key highlight on the calendar for anyone in the industry.

Shieldon’s Booth Overview & Video Tour

Discover Shieldon’s cutting-edge products, including their two key business areas: brand distribution and Mga serbisyo ng OEM/ODM.

Shieldon Knives tour – SHOT SHOW 2025 Global Dealers/Distributors Invitation Knife Designers Recruit

Shieldon’s dual business model focuses on providing high-quality brand distribution and customized OEM/ODM manufacturing solutions.

New Product Launches and Trends for 2025

Shieldon continues to push the boundaries of innovation with new releases for 2025, showcasing updated versions of their popular Scythe knife.

This iconic model, which has already seen tremendous success in the market, now comes in a variety of handle materials and colors, allowing customers to choose a design that best suits their style and needs.

The Scythe’s popularity, which saw over 2,000 units sold in 2024, is driven by its unique features, such as the Pikal blade, which is known for its self-defense capabilities and martial arts-inspired design.

This versatility, combined with Shieldon’s commitment to high-quality craftsmanship, has made the Scythe a standout item in their collection.

In 2025, Shieldon is launching the REV knife, inspired by the popular Scythe but upgraded for tactical use and self-defense. The REV keeps the sharp, Pikal-style blade that fans love while adding new features for better functionality and durability.

Designed for precision, reliability, and style, it’s set to attract outdoor enthusiasts and anyone seeking a top-quality tactical tool.

Shieldon’s focus on innovative, practical designs makes the REV a highly anticipated addition to their lineup.

Best-Selling Products of 2023: The Hierophant

In 2023, Shieldon’s best-selling product was the MS01A Hierophant, a versatile EDC folding knife designed by Matthew Szymanski from the USA. The Hierophant’s success can be attributed to several key factors.

Its functional and sleek design, featuring a 154CM blade with a flat grind, a double G10 handle, and a nested liner lock, made it highly appealing to both new and experienced knife users. The blade’s durability, with a hardness rating of 58-60 HRC, and the ease of use, thanks to its flipper and thumb stud opening mechanism, were major draws. The Hierophant also gained attention due to influencer endorsements and its designer’s promotion, which helped it reach a wider audience.

The affordable price point, with a MAP of $74, made it accessible to a broad range of customers.

As Shieldon’s brand continued to grow in 2023, the Hierophant became a symbol of the company’s commitment to quality, innovation, and value.

Best-Selling Products of 2022: The Bulbasaur

In 2022, one of Shieldon’s standout best-sellers was the Bulbasaur, a high-quality folding pocket knife that quickly gained popularity for its impressive design and functionality.

Featuring a Sandvik 14C28N blade known for its sharpness and corrosion resistance, the Bulbasaur was perfectly suited for both everyday carry and tactical use. Its double G10 handle offered a comfortable grip and a sleek look, while the liner lock mechanism ensured secure handling.

The knife’s affordable price point, combined with its superior quality, made it an attractive option for both casual users and knife enthusiasts. What truly set the Bulbasaur apart was its promotion by influencers, which helped raise awareness and build a strong fanbase.

Thanks to its thoughtful design, excellent performance, and social media buzz, the Bulbasaur became a go-to choice for many in 2022, cementing its place in Shieldon’s high-end Crusader series.

Shieldon’s ODM Product Categories

Shieldon offers a broad selection of over 1,000 items across 10 distinct product categories, making it easier for global buyers to source and purchase high-quality knives and tools.

These categories include:

• Natitiklop na kutsilyo
• Mga kutsilyo sa pangangaso
• Mga kutsilyo ng hukbo
• Multi-pliers
• Fishing tools
• T.F. (Out-the-Front knives)
• Laguiole knives
• Mga tool sa pagkumpuni ng bisikleta
• Portable EDCs
• Mga tool sa kamping

Each category is carefully designed to meet the varying needs of outdoor enthusiasts, tactical users, and collectors alike. With different minimum order quantities (MOQs) ranging from 600 to 3,000 units, depending on the material and complexity of the product, Shieldon ensures that each item is crafted with precision and attention to detail.

Buyers can expect a 60-day production timeline, allowing them to plan ahead while accessing some of the best tools in the market.

Whether you’re sourcing for bulk purchases or specific needs, Shieldon’s ODM offerings cover a wide range of options to suit any requirement.

Ready-to-Ship Stock Items for Wholesale

Shieldon offers a range of ready-to-ship (RTS) outdoor knives and multi-tools for wholesale, providing a convenient and flexible option for buyers.

These RTS items come with no minimum order quantity (MOQ), making it easier for businesses of all sizes to purchase. The inventory is constantly updated with around 200 items in stock, so quantities can change daily.

If a customer confirms their selection, Shieldon will reserve the stock for them. While these products are already made and can’t be customized in terms of design, customers have the option to add personalized engraving, such as a logo, to make them unique.

The competitive pricing of these stock items helps maintain a steady turnover, offering cost-effective solutions for bulk purchases. Feel free to reach out for a catalog and more details on the available options.

Media Types at SHOT SHOW 2025: YouTube Reviewers

One of the key media types encountered at SHOT SHOW 2025 was YouTube reviewers. These content creators are passionate about sharing their thoughts on knives and outdoor gear, offering in-depth video reviews to their large audiences.

YouTube reviewers focus on showcasing the features, quality, and performance of the products, often providing hands-on demonstrations that help viewers understand their value. Their audience appreciates authentic, detailed content, so they are always on the lookout for unique, high-quality products to feature.

These influencers play a crucial role in promoting new items, collaborating with brands to highlight the best features through engaging video content that captures their viewers’ attention.

Media Types at SHOT SHOW 2025: Magazine Publishers

At SHOT SHOW 2025, magazine publishers are another important media type that brands interact with.

These professionals are focused on showcasing products in their print publications, reaching a wide audience of enthusiasts and industry professionals.

Magazine publishers typically seek product samples for editorial purposes, allowing them to review and feature the items in upcoming issues.

With their deep understanding of marketing in print media, they highlight products through detailed articles, product roundups, and expert reviews.

This type of coverage provides brands with credibility and exposure, especially in niche publications where readers trust the recommendations and insights provided by these respected sources.

Media Types at SHOT SHOW 2025: Social Media Influencers

At SHOT SHOW 2025, social media influencers play a significant role in shaping brand engagement through platforms like Instagram, YouTube, and TikTok.

These influencers have built loyal followings by creating engaging content that resonates with their audience, often focusing on specific interests like outdoor gear, tactical equipment, or knives. They are skilled at promoting products through affiliate marketing, using personalized links and discount codes to drive sales while keeping their content authentic and relevant.

By sharing their experiences with products in real-life settings, they create a trusted connection with their followers.

As influencers continue to grow in importance, they offer brands an effective way to reach targeted audiences through relatable, visually appealing content.

Takeaways

At SHOT SHOW 2025, the buzz was all about collaboration and strategy. Discussions ranged from OEM services to diving deep into pricing and distribution.

Exhibitors, especially the seasoned pros, knew they had to stand out in a packed market. There was a sense of healthy competition, but also a focus on innovation and adaptability. Everyone understood that simply showing up wasn’t enough – staying relevant meant always evolving.

For Shieldon, it was a chance to showcase latest products, connect with industry leaders, and tap into new opportunities. As the show wrapped up, it was clear that success in this ever-changing industry comes down to being ready to face challenges and seize the right moments.

Looking forward to the next one – see you all at future exhibitions!