SHOT SHOW 2025 Review: Shieldon Stands Out in Brand Promotion

Event Overview

SHOT SHOW 2025 was an exciting event filled with energy and innovation. It brought together people from all over, including retail buyers, influencers, and manufacturers, who came to meet, share ideas, and discover the latest products in the industry.

Held at the Venetian Expo in Las Vegas, this four-day event ran from January 21-24, 2025. It showcased cutting-edge innovations and created opportunities for new connections. Shieldon made its big debut, meeting clients and media partners for the first time.

With so much to see and do, SHOT SHOW 2025 was the perfect place to explore what’s new and exciting in the industry.

How Shieldon Made an Impact

Shieldon, a company known for creating pasadyang mga kutsilyo sa bulsa, fixed-blade knives, maraming kasangkapan, and more, has been working hard to expand its reach and build strong partnerships.

With top-notch OEM and ODM capabilities, Shieldon helps bring clients’ ideas to life, creating products that reflect their unique brands.

Recently, Shieldon reached several key milestones. The company successfully introduced its brand to new markets, gaining recognition for its expertise and craftsmanship.

At the same time, Shieldon strengthened relationships with existing clients by ensuring their needs were met with care and precision.

Shieldon also connected with new clients, creating opportunities for exciting partnerships and generating valuable business leads.

To make its products and services more accessible, the company promoted its website and online store, making it easier for clients to explore their offerings.

Innovation remains central to Shieldon’s work. Through collaboration with partners and clients, the company continues to develop fresh ideas and push creative boundaries.

Shieldon is dedicated to turning concepts into reality, creating products that not only meet but also exceed expectations, showcasing its clients’ brands in every design.

Key Activities and Milestones

Understanding the  SHOT Show

The SHOT Show (Shooting, Hunting, and Outdoor Trade Show) is one of the biggest events in the firearms, hunting, and outdoor recreation industries.

Organized by the National Shooting Sports Foundation (NSSF), this annual trade show brings together industry professionals, manufacturers, retailers, and enthusiasts to explore the latest products and trends.

What Makes SHOT Show a Premier Industry Event?

SHOT Show is recognized as a must-attend event in the firearms and outdoor industry. Several factors contribute to its prestige:

• Exclusive Access: Only industry professionals can attend, making it a focused and high-value networking event.
• Massive Exhibition Space: Over 630,000 square feet of booths, displays, and interactive exhibits.
• Innovative Product Launches: Manufacturers unveil new firearms, accessories, hunting gear, and tactical equipment every year.
• Educational Opportunities: Workshops and seminars cover industry trends, regulations, and business strategies.
• High-Profile Attendees: The event attracts retailers, distributors, law enforcement, military professionals, and outdoor enthusiasts.

How Have SHOT Show’s Themes Evolved Over the Years?

Since 1979, SHOT Show has grown from focusing on firearms and hunting gear to showcasing tactical gear, survival equipment, and law enforcement tools.

Innovations like smart optics, firearm accessories, and digital training tools are redefining the industry, while the event’s global reach draws international brands and fosters trade.

With evolving firearm laws, SHOT Show also highlights policy discussions, compliance, and industry standards, shaping the future of the firearms sector.

What Opportunities Does SHOT Show Offer Exhibitors?

Exhibitors at the SHOT Show gain access to a targeted audience of industry professionals and decision-makers. The event provides several benefits:

• Brand Exposure: Companies showcase their latest products to thousands of buyers and media representatives.
• Networking: Business leaders, manufacturers, and retailers connect to form new partnerships.
• Sales Opportunities: Many exhibitors secure bulk orders and new business deals during the show.
• Industry Insights: Exhibitors can attend seminars and discuss market trends and consumer preferences.

Who Are the Key Visitor Groups at the SHOT Show?

Each year, the SHOT Show brings together a diverse group of industry professionals. Retailers and distributors, including gun shops and sporting goods stores, attend to discover new products.

Law enforcement and military personnel explore tactical gear, firearms, and safety equipment.

Manufacturers come to build partnerships with retailers, suppliers, and investors. Outdoor enthusiasts and hunting professionals seek the latest in sports and hunting gear. Media and influencers cover the newest industry trends, from journalists to bloggers.

Shieldon’s Offerings

Shieldon is a leading company in the outdoor gear industry, specializing in manufacturing and trade.

The company provides a wide range of customized knives and multi-tools for outdoor enthusiasts, professionals, and businesses.

Whether you need a tailored solution, custom design, or bulk order, Shieldon delivers high-quality products with flexible services.

What Shieldon Offers

• Shieldon operates as both a manufacturer and a trader, offering customized solutions tailored to the needs of businesses and individuals.
• The company specializes in creating custom outdoor knives and multi-tools by working with CAD/STEP files or hand-drawn sketches to bring unique designs to life.
• Shieldon provides a diverse catalog of over 1,000 in-house products across 10 categories, ensuring customers have a wide range of options to choose from. Free quotes are available upon request.
• The company collaborates with global dealers and distributors, offering negotiable pricing and flexible shipping terms to support international business growth.

With a strong focus on quality, customization, and global distribution, Shieldon is dedicated to delivering the best products and services tailored to each client’s needs.

New Product Showcase

Shieldon proudly introduced the Scythe XL Titanium Variant at the event, receiving enthusiastic responses from attendees. The knife’s high-quality materials and precision engineering made it a standout among the latest releases.

The Shieldon Scythe XL Titanium Variant is a premium knife built for precision, durability, and performance. Part of Shieldon’s Alchemist series, it’s designed in collaboration with DC Blades (USA) and crafted with top-tier materials.

• Talim: Made from S35VN steel with a durable DLC finish, it stays sharp and easily handles tough tasks.
• Handle: Lightweight yet strong 6AL4V Titanium for a comfortable grip.
• Mga Tampok: Secure frame lock, smooth deployment via flipper or flick action, and a pikal-style blade for tactical use.
• Design: Compact and lightweight at 7.08 inches and 3.33 ounces, perfect for everyday carry.
• Extras: Includes a titanium pocket clip with a ceramic ball for easy carry, caged ceramic bearings for smooth blade action, and durable T8 screws.

With a MAP of $161 and MSRP of $229, the Scythe XL is ideal for professionals and collectors alike.

Key Business Interactions

Notable Visitor Groups

At SHOT Show, Shieldon engaged with a diverse range of visitors, each with distinct interests and requirements.

Canadian retailers showed enthusiasm for OEM and branded products but faced challenges due to local regulations on OTF knives, while also keeping an eye on emerging U.S. market trends.

French distributors, competing within their regional market, were particularly focused on pricing strategies and distribution opportunities.

YouTube influencers sought product samples and unique designs, eager to feature them in upcoming reviews. Meanwhile, U.S. distributors explored direct manufacturer sourcing to secure better pricing and support.

Shieldon also connected with military product manufacturers who were interested in custom OEM solutions for specialized military-use tools and knives. Australian dealers initially approached with caution but became more engaged after reviewing Shieldon’s product range.

New retailers expressed curiosity about wholesale pricing, distribution options, and potential partnerships, while Mexican retailers prioritized cost-effective purchasing strategies to maintain a competitive edge.

Each interaction provided valuable insights and potential opportunities for future collaborations.

Pangwakas na Kaisipan

SHOT SHOW 2025 was a fantastic opportunity to engage with a diverse audience, from industry veterans to emerging players. The event reinforced the growing demand for brand distribution and OEM/ODM services, paving the way for exciting collaborations.

Understanding our audience’s needs allows us to refine marketing strategies and product offerings.

This is just the beginning—see you all at the next exhibition!