Shieldon at the 137th Canton Fair: Showcasing Innovation, Expanding Partnerships

Activity Overview

The 137th Canton Fair took place at No. 382, Yuejiang Zhong Road, Guangzhou, China, across three phases from April 15 to May 5, 2025.

Shieldon participated at Booth 1.1Y13-14, joining the event under the theme “2025: United booths, welcoming new partners.”

This fair focused on advanced manufacturing, quality home products, and creating a better life. Shieldon showcased a wide range of panlabas na kutsilyo and multi-tools to visitors from all over the world.

The team engaged with customers through product demos and fun games, making the booth an exciting and interactive space. For buyers looking for low quantity orders, Shieldon offered over 200 in-stock items at wholesale prices.

The team also introduced their in-house designs for customers interested in private label or OEM products.

The event allowed Shieldon to connect with new clients, strengthen existing relationships, and share their passion for quality tools in a lively, welcoming atmosphere.

Activity Points

The Canton Fair is the largest import and export trade exhibition in mainland China. The 137th session brought a fresh wave of innovation, showing how much the fair has evolved with modern times.

This year, many booths featured the latest AI products and automated machines, making technology a major highlight. Visitors were able to explore how smart tools are changing the future of global trade.

The 137th Canton Fair welcomed a huge number of visitors from around the world. Many came from countries such as Russia, Southeast Asia, and Latin America. The number of visitors from Africa and parts of Europe also increased.

However, some countries had fewer visitors than before due to travel restrictions or economic challenges. These changes reflect global market shifts and show which regions are growing more interested in trade with China.

Guangzhou city made sure that visitors to the Canton Fair had a smooth and comfortable experience. The city improved transportation, added more hotel options, and offered helpful services for both business and sightseeing. Visitors could easily travel from the airport to the exhibition center or explore famous local spots. Many foreign buyers came on business trips and found it easy to get around, attend meetings, and enjoy the city’s hospitality.

The Canton Fair stands for more than just trade; it supports the idea of sharing opportunities across the globe. The Chinese government holds this fair each year to open its doors to the world, promote international business, and boost global cooperation.

Through strong promotion and support, China has grown into the world’s largest supply chain hub.

The fair helps connect suppliers and buyers from all over, creating long-term partnerships and supporting global economic growth.

In this 137th session, the Shieldon team joined the second phase of the Canton Fair — and it was the first time the entire team participated together. Although the booth space was small, every team member played an active role.

The booth was neatly decorated and well organized, helping us attract both long-time customers and new visitors.

Many of them were attending the Canton Fair — or even visiting China — for the very first time. It was an exciting 5-day event full of energy, connections, and new opportunities.

An Italian buyer showed great interest in promotional products that are similar in style to army knives.

He expressed that these items could be suitable for marketing campaigns or company giveaways and mentioned plans to follow up via email after the fair.

Shieldon understands the value of promotional partnerships and often supports such opportunities by offering special pricing and free samples for marketing purposes.

By doing this, they help clients test the products and explore potential collaborations before committing to larger orders.

A Russian buyer visited the booth and added the Shieldon team on WeChat for ongoing communication. He showed strong interest in multi-pliers and frequently returned to inquire about pricing.

His curiosity and repeat visits indicated a desire to build a potential partnership. Shieldon offers flexible pricing terms to customers who express long-term interest or request multiple quotes. 

This flexibility helps support growing business relationships and increases trust between both sides.

Two buyers from Dubai showed keen interest in Shieldon’s multi-pliers. After checking the product samples at the booth, they requested the stock list and asked that product samples be delivered to their hotel during the fair.

Shieldon often accommodates such requests and can arrange international delivery of samples when needed.

Whether the buyers are staying locally or have returned to their home country, Shieldon ensures that potential clients can receive products easily to evaluate quality before placing larger orders.

A group of Chinese visitors, possibly from a business related to fishing reels, visited the booth. 

They were only interested in Shieldon’s multi-tools and showed no interest in army knives. While they picked up stock sheets and did not indicate plans for a follow-up visit, Shieldon takes such first-time engagements seriously. 

The team follows up with digital catalogs, WeChat messages, and product recommendations to keep the connection warm. 

These efforts aim to turn brief booth visits into long-term customer relationships.

Another Russian buyer visited the booth, took one of Shieldon’s army knives as a sample, and snapped photos for further review.

He added the team on WeChat, expressing interest in discussing more about the multi-pliers in the future. Shieldon values this kind of initial interest and keeps communication active through regular updates, product news, and special offers. 

This consistent follow-up helps build trust and encourages buyers to return when they’re ready to move forward with business.

A buyer from New Hampshire, USA, expressed interest solely in multi-tools and mentioned having a strong network of customers and potential sub-distributors. 

Although the conversation was brief, it touched on important topics like tariffs and distribution strategies.

Shieldon supports buyers looking to build downstream networks by offering tiered pricing, marketing materials, and consistent product availability. 

Their team is also ready to assist with logistics and compliance to help partners establish reliable distribution chains.

An Indian buyer reached out in advance to ask if they could visit the booth. The Shieldon team warmly invited them and encouraged the visit with the offer of a small gift.

Shieldon understands the importance of booth foot traffic and often uses thoughtful gestures, such as promotional items or product samples, to attract potential clients.

These simple incentives help build rapport and make the experience memorable for new visitors.

A Jordanian buyer showed interest in CSGO-style real knives but raised concerns about plastic replicas found online, especially on platforms like Taobao.

Due to the booth’s distance, he hesitated to visit, and he was also cautious about legal limitations related to patented designs. 

Shieldon values transparency in such cases and clearly explains what can and cannot be produced. When exact replicas aren’t possible, the team offers creative alternatives that maintain visual appeal without violating intellectual property laws.

Another Indian buyer visited the booth with a very specific focus on multi-pliers and openly rejected all cheap knife options.

He showed strong interest in quality tools and said he would share product preferences after reviewing Shieldon’s catalog.

For clients who specialize in a narrow product range, Shieldon provides tailored recommendations and category-specific product lines to better align with their business needs.

A Japanese buyer introduced himself as a factory representative specializing in multi-tools. The exchange was short, and he didn’t express immediate interest, nor did he take materials. 

Shieldon understands that not all visits lead to instant engagement. For such brief interactions, the team follows up with digital catalogs and personalized emails to improve brand recall.

Even short booth visits can evolve into partnerships with the right follow-through and communication strategy.

A buyer from Dubai, accompanied by a Chinese contact, visited the Shieldon booth and expressed a strong preference for Shieldon’s products over those seen in Yangjiang. He took a sample and a stock list, showing interest in giving the products a try.

Shieldon builds trust with buyers by focusing on product quality, transparent communication, and professional presentation.

Their ability to stand out among many suppliers helps establish long-term confidence and business relationships.

Buyers from Honduras showed a strong initial interest in Shieldon’s multi-tools and Mga serbisyo ng OEM. Although they scheduled a second visit, they did not return.

They connected via WeChat but did not provide business cards.

In such cases, Shieldon maintains contact through gentle follow-ups, sharing product catalogs, and offering tailored OEM suggestions. This ensures that interest can be revived even if initial communication slows down.

A buyer from Belarus expressed interest but chose not to visit the booth immediately, saying they might return later.

To encourage hesitant visitors, Shieldon offers visual teasers such as product displays, digital brochures, and warm invitations that highlight what sets their booth apart.

Creating a welcoming atmosphere and offering small takeaways or demonstrations often helps turn curiosity into action.

A Canadian buyer inquired about the legalities of carrying knives in subways and public spaces. He was also interested in marine-related business.

Shieldon supports international customers by sharing helpful information on regional transport regulations and product restrictions.

Their team takes care to guide buyers responsibly, helping them understand where and how specific tools can be safely and legally used.

A group of four men from Nepal were invited to the booth and visited on the third day of the fair. 

Shieldon attracts walk-in visitors through an inviting booth setup, clear product displays, and friendly staff ready to engage.

They also hand out small giveaways and use signage or QR codes for easy access to product info, making their booth approachable even to casual browsers.

A buyer from Jordan came specifically looking for premium knives. 

Shieldon offers a curated line of high-quality knives made with advanced materials and craftsmanship, suited for professional or collector markets.

These premium options are promoted through detailed product brochures, video demos, and hands-on presentations at the booth to help customers see the difference in quality and design.

Buod

The 137th Canton Fair was a great success for Shieldon. It allowed the team to connect with buyers worldwide and showcase a wide range of products, from tactical and EDC knives to multi-tools and OEM services.

The valuable feedback and new connections made during the fair will help strengthen Shieldon’s global presence.

Grateful for the support and interest from all visitors, the team looks forward to returning even better prepared for the next session ready to offer more innovation and build lasting partnerships.