DKS Group at the 137th Canton Fair: United Booths, New Partnerships, and Global Opportunities

Activity Overview

Shieldon, a proud brand under the DKS Group, took part in the 137th Canton Fair held at No. 382, Yuejiang Zhong Road, Guangzhou 510335, China.

Our booth, 3.2G31-32, welcomed visitors during all three phases of the fair:

• Phase I (April 15–19, 2025),
• Phase II (April 23–27, 2025), and
• Phase III (May 1–5, 2025)

With the theme “2025: United Booths, Welcoming New Partners,” this event allowed us to showcase our newest in-house designs of homewares, kitchen knives, and multi-functional tools to a global audience.

As a regular exhibitor since 2002, DKS Group and Shieldon used this platform to meet longtime customers, explore foreign trade insights, and build new international connections.

We enjoyed the energy of China’s largest import and export exhibition and were proud to represent quality, innovation, and service.

This year’s fair was a great success, and we look forward to continued growth with our global partners.

Activity Points

The 137th Canton Fair had a special theme for each of its three phases, showing how much the fair has grown and changed.

Phase 1 (April 15–19) focused on “Advanced Manufacturing,” where many high-tech products like electric cars, solar panels, and smart machines were on display. It showed China’s strong push in technology and innovation.

Phase 2 (April 23–27) was all about “Quality Home Life,” with lots of useful and stylish home products, decorations, and building materials for better living spaces. Phase 3 (May 1–5) introduced the theme “Better Life,” offering products for health, family, and fun, like toys, baby products, and fashion items.

Compared to past fairs, this one felt more organized, more modern, and more focused on what people truly need in their daily lives. Each phase gave visitors a fresh experience and made the fair feel more exciting and meaningful.

DKS Group, the parent company of Shieldon, has been a regular exhibitor at the Canton Fair since 2002, joining the event twice every year. Over the years, the group has built lasting relationships with customers from all over the world. 

These partnerships have remained strong through both good and challenging economic times. DKS Group values trust, consistency, and long-term cooperation, which is why many international clients continue to work with them year after year. 

Their presence at the Canton Fair has become a familiar and reliable part of the event for many global buyers.

Each time DKS Group attends the Canton Fair, the team follows a well-organized workflow. 

Before the event, they prepare product samples, plan the logistics from their showroom to the booth, set up booth decorations, connect electricity, and make sure everything is clean and ready.

After the fair ends, they carefully repack samples, take down the booth, sort and review customer information, and write meeting reports to keep track of important details. 

To celebrate their hard work and success, the team also enjoys a dinner together after the fair.

DKS Group owns three main brands: FASAKA, Shieldon, and Kitlucy. Each brand has its own focus and product style.

FASAKA mainly offers homeware and kitchen essentials, known for practical and stylish designs. Shieldon specializes in multi-tools and knives, offering strong and reliable products for various uses.

Kitlucy focuses on tools and accessories with creative features. In this section, the spotlight is on FASAKA and its wide range of quality home products.

Website: www.fasaka.com

Shieldon, one of the core brands under DKS Group, had its own special booth at the 137th Canton Fair. This brand focuses on high-quality maraming kasangkapan, EDC gear, and natitiklop na kutsilyo designed for outdoor use and everyday carry.

Shieldon is well-known for its excellent craftsmanship and practical designs. Visitors showed strong interest in the wide product range and often asked for more details and samples.

For more information about Shieldon and its full product lineup, please visit www.shieldon.net.

Kitlucy is another important brand from DKS Group. This brand focuses on creative tools and accessories that make daily tasks easier and more enjoyable. Kitlucy products are designed with style, function, and user comfort in mind.

At the Canton Fair, Kitlucy attracted attention for its fresh look and practical tool solutions. To explore more about Kitlucy and its product offerings, visit www.kitlucy.com.

During the 137th Canton Fair, Shieldon met many new customers from different countries. For some of them, it was their first time visiting China.

These new buyers had many questions about how to start international business like how to make payments, handle shipping, place orders, customize products, and discuss pricing. 

The Shieldon team took the time to patiently explain everything step by step. Helping new customers understand the process is important to us. It was a great chance to share knowledge and build trust while learning about how these buyers used to do business in their own countries.

A customer from Chile, with connections to Guangdong Overseas Chinese in Zhongshan, was interested in importing knives and airguns. However, they were unsure about Chile’s customs laws and needed help understanding the legal rules and correct product sizes.

Shieldon provided support and guidance to help them navigate the complex import regulations. With contacts already in Zhongshan for possible joint shipments, the team helped make the process smoother and easier to manage.

A buyer from Israel visited our booth and showed interest in single and double suction-packaged tools for retail display. However, they felt that the minimum order quantity (MOQ) of 2,000 pieces was too high.

They also preferred a FOB price between $3 and $6, but the sample knife they received was priced around $10, which was over their target.

Shieldon understands the needs of small retailers and is open to offering flexible MOQs and pricing options. We expect to continue the conversation through email after the fair.

A buyer from Thailand had a short but productive visit to our booth. They took a product catalog and stock sheet and expressed strong interest in tools with multiple features and custom color options. Although the discussion lasted only about five minutes, it was clear they were looking for creative and customized solutions.

Shieldon offers flexible customization options, including color and functionality, to meet the unique needs of each buyer.

A Brazilian buyer, working with a partner in Ningbo, visited the Shieldon booth to learn more about multi-tools and Hua Hui knives. Although they have an import agent in Brazil, they currently do not have a shipping partner in China. Their visit was mainly to observe and understand the market.

They planned to reconnect via WeChat after returning to France. For buyers without local agents in China, Shieldon offers flexible support, including guidance on shipping options, packaging solutions, and coordination with third-party logistics services to ensure smooth delivery.

Buyers from Iran and Yemen showed strong interest in bulk orders of multi-tools, especially a red hammer design that was available in stock. 

They preferred to use WeChat for communication and were looking for prices in the $3–$6 range. Shieldon is experienced in handling large orders and offers clear communication and support, especially for buyers from the Middle East. 

Whether it’s pricing, availability, or shipping logistics, the team provides timely responses and flexible options tailored to each customer’s needs.

Three buyers from Iran, two men and one woman, were hesitant at first, but after a product demonstration, they became more engaged. They already had their own shipping channels and asked about packaging options.

Shieldon was happy to offer support for custom and OEM packaging, helping them design packaging that suits their local market and brand needs. Shieldon is committed to offering packaging solutions that are both functional and appealing, especially for international clients with specific requirements.

A Brazilian buyer visited the Shieldon booth with the help of a translator, though the internet connection was not very stable during the fair.

Despite this, the buyer was able to receive a product sample and stock list, and they mentioned they would discuss it with their manager later.

Shieldon always tries to keep communication smooth, even with language or technical difficulties, by using simple visuals, digital catalogs, and follow-ups through email or messaging apps like WeChat.

A buyer from India, who spoke with a heavy accent, picked up a sample and showed interest in multi-tools rather than knives. Although no business card was exchanged, communication continued through WeChat and the use of a digital product catalog.

Shieldon supports buyers who prefer online communication by offering e-catalogs, product videos, and prompt messaging via apps like WeChat and WhatsApp. This makes it easier for buyers to get the information they need anytime, anywhere.

Two buyers from India stopped by the Shieldon booth and showed interest in more multi-tool samples. However, their visit was very short, and although they said they would follow up later, they did not return.

For buyers who visit briefly, Shieldon makes sure to collect their contact details and send follow-up messages after the fair. By sharing product updates and digital catalogs through email or apps like WeChat, the team stays connected and keeps the conversation going.

A Japanese buyer visited the booth and preferred tools without blades due to strict local laws. They only took a business card but asked for recommendations on blade-free products. 

Shieldon offers several multi-tools designed without blades, making them safe and legal for markets with tight regulations.

A follow-up was planned to share specific product suggestions that match the buyer’s needs while following their country’s import rules.

A buyer from Singapore, who spoke Cantonese, stopped by the booth but didn’t place an order right away.

They asked about product warranties and were informed that Shieldon is a manufacturer, not just a brand.

Shieldon does provide warranty and after-sales support to make sure customers feel confident in their purchases. This includes help with any product issues and clear information about replacements or repairs.

An Australian buyer visited the booth with a polite female translator and showed strong interest in Shieldon’s multi-tools.

They took a sample and mentioned that all discussions and decisions would happen after the fair.

Shieldon supports post-exhibition buyers by sending follow-up emails, sharing product specs, and offering help with bulk orders.

The team also provides shipment details, price quotes, and any documents needed to make ordering smooth and easy.

A buyer from Yemen, based in the Nanjing area, came to the booth looking for skinning knives and meat cutters.

Although a follow-up was planned, it did not happen as expected. Shieldon handles this by keeping detailed contact records and sending gentle reminders or product updates. 

This helps re-engage potential buyers who didn’t convert immediately and keeps them informed for future opportunities.

An elderly buyer with a lot of industry experience visited multiple booths during the fair. Although knowledgeable, the customer was not very polite.

Shieldon’s team handled the situation professionally by staying calm, respectful, and focused on product details.

When facing difficult or demanding clients, Shieldon aims to understand their needs patiently while maintaining a positive attitude. This approach helps turn tough conversations into meaningful business opportunities.

A Romanian couple showed interest in Shieldon’s tools, though not in multi-tools. Their time was short due to travel plans, and it was clear that the wife was the decision-maker.

They mentioned needing more time for product research before making any decisions.

Shieldon supports such buyers by offering digital catalogs, product videos, and clear answers through follow-up emails or messaging apps, helping them do their research and make confident choices later.

One visitor came looking for utility cutters. They took a catalog but left the booth quickly after a brief look.

For buyers like this, who browse quickly, Shieldon ensures that product catalogs and displays are clear, visual, and easy to understand.

Key features of utility cutters are highlighted up front, and follow-up contact is made later with personalized recommendations to grab their attention again.

Buod

At the 137th Canton Fair, DKS Group, including its brand Shieldon, achieved strong results by engaging with a wide range of international buyers and exploring new business opportunities. 

The group’s homeware and kitchen tool collections attracted attention from multiple markets. 

Through discussions on product customization, packaging options, and regulatory requirements, DKS Group strengthened existing partnerships and laid the foundation for new ones.

The team extends sincere thanks to all visitors and looks forward to returning to the next fair with even more innovative products and professional service.