International Trade Shows (Folding Knives & Multi-Tools)

International trade shows are an important platform for showcasing folding knives and multi-tools to a global audience.

These events bring together manufacturers, buyers, and enthusiasts, creating opportunities to explore the latest innovations, build partnerships, and understand market trends.

From Europe to North America, Asia, and emerging markets, each region offers unique trade shows tailored to specific industries and buyer profiles.

Whether it’s the outdoor enthusiasts at OutDoor by ISPO in Germany, tactical professionals at SHOT Show in the USA, or luxury buyers at Abu Dhabi’s Hunting & Equestrian Exhibition, these events highlight the diverse applications of knives and tools.

By participating in these shows, businesses can connect with key markets, showcase their products, and stay ahead in a competitive industry.

For brands in the knives and tools sector, these trade shows are not just events, they’re gateways to global growth and innovation.

Europe Market

OutDoor by ISPO (Munich, Germany)

OutDoor by ISPO, held every June in Munich, Germany, is one of the world’s leading exhibitions for outdoor sports.

This event attracts a global audience of outdoor enthusiasts, industry professionals, and innovators. It focuses on mountaineering, exploration, and sustainable gear, making it a must-attend for brands and buyers in the outdoor industry.

Key Features:

• Global Recognition: Recognized as a premier event for outdoor sports, it attracts participants from around the world.
• Focus on Sustainability: Highlights eco-friendly and sustainable products, aligning with modern consumer values.
• Diverse Audience: Includes retailers, distributors, and outdoor enthusiasts, offering excellent networking opportunities.

What’s In It For You If You Participate?

• Showcase Innovation: A platform to present cutting-edge products to a global audience.
• Build Connections: Meet potential buyers, partners, and industry leaders.
• Stay Competitive: Gain insights into the latest trends and consumer preferences.

Recommended Products:

• Lightweight Multi-Tools: Ideal for mountaineering and exploration, offering convenience without adding extra weight.
• Folding Knives for Mountaineering: Durable and compact, designed to withstand tough outdoor conditions.

Attending OutDoor by ISPO is an excellent opportunity for businesses to expand their reach, connect with key players, and stay ahead in the competitive outdoor gear market.

Eurosatory (Paris, France)

Eurosatory, held every even year in June in Paris, France, is the world’s largest defense and security exhibition. It serves as a key platform for military and special forces procurement, attracting global leaders in defense technology and equipment.

• Brings together military professionals, government representatives, and industry experts from around the world.
• Showcases cutting-edge defense and security solutions.
• A prime venue for building relationships with key decision-makers in the defense sector.

Participating offers several key benefits. You can expand your market reach by connecting with military and security buyers from various countries.

It’s an opportunity to show your tactical excellence by presenting high-performance products to a specialized audience.

You’ll stay ahead of trends by learning about the latest advancements in defense technology.

Recommended Products:

• Tactical Knives: Designed for precision and durability in demanding environments.
• Anti-Riot Tools: Essential for law enforcement and crowd control.
• Military-Grade Gear: High-quality equipment tailored for military use.

Eurosatory is an unparalleled opportunity for businesses in the defense and security industry to showcase their products, build partnerships, and gain global exposure.

The British Shooting Show (Birmingham, UK)

Every February, the NEC Birmingham hosts the British Shooting Show, the UK’s top event for shooting and hunting enthusiasts. This show is a hub for local hunters, shooting clubs, and countryside estate buyers, offering a unique blend of tradition and practicality.

The event highlights the artistry and quality of traditional knife-making.

All products comply with UK knife laws, ensuring safety and adherence to regulations.

This event attracts a variety of attendees, including local hunting enthusiasts in search of reliable tools, shooting clubs looking for top-quality gear, and buyers from countryside estates who value tradition and adherence to regulations.

Recommended Products:

• Classic Hunting Knives: Highlight timeless designs, such as Drop-Point blades, which are ideal for precise cutting and field dressing during hunts. These knives are crafted for durability and reliability, making them a must-have for serious hunters.
• UK-Compliant EDC Knives: Showcase everyday carry knives that strictly adhere to UK laws, featuring non-locking blades under 3 inches. These knives strike a balance between practicality and legal compliance, ensuring they are both functional and safe for daily use.
• Leather Sheaths: Present high-quality leather sheaths that protect knives while adding a touch of elegance. These sheaths are designed for durability and style, making them a perfect accessory for hunters and collectors alike.
• Vintage Brass Tools: Offer unique brass tools that stand out as collectible items. These tools, with their vintage charm and craftsmanship, appeal to enthusiasts who value tradition and character in their gear.

IWA Outdoor Classics (Nuremberg, Germany)

Every March, Nuremberg becomes the center of the hunting and outdoor equipment world with the IWA Outdoor Classics.

This leading European exhibition is a must-attend event for professionals and enthusiasts, offering a platform to discover cutting-edge innovations and high-quality products.

Why Attend IWA Outdoor Classics?

• The event showcases the latest advancements in hunting and outdoor gear, helping you stay ahead of market trends.
• Connect with high-end buyers and distributors who value quality and innovation.
• Network with industry leaders, retailers, and outdoor enthusiasts from across Europe and beyond.

Products to Highlight:

• Display durable and precision-crafted knives designed for hunters who demand reliability in the field.
• Showcase versatile tools that cater to adventurers, campers, and outdoor professionals.
• Present high-quality accessories for optical equipment, perfect for enhancing outdoor experiences.

Hunting & Fishing Expo (Moscow, Russia)

The Hunting & Fishing Expo, held every March in Moscow, is a pivotal event for the outdoor industry in Eastern Europe and Central Asia.

This expo serves as a central hub for distributors, outdoor clubs, and enthusiasts, making it an essential platform for businesses looking to expand their reach in these regions.

With its focus on hunting and fishing gear, the event attracts a diverse audience eager to discover high-quality, reliable products tailored to the demands of outdoor activities.

One of the standout features of the expo is its emphasis on products designed for the unique challenges of the region.

Cold-resistant knives, for example, are a top draw, as they are specifically crafted to perform in harsh, freezing conditions. These knives are not only durable but also essential for hunters and adventurers navigating extreme climates.

Similarly, fishing tool sets are highly sought after, offering practical solutions for both recreational and professional anglers. These sets often include versatile tools like line cutters, pliers, and multi-functional accessories, making them indispensable for fishing enthusiasts.

North America Market

The North American market is a lucrative one for hunting and fishing equipment, with a large population of outdoor enthusiasts.

This region sees high demand for advanced gear that can withstand diverse weather conditions and rugged terrain.

Outdoor Retailer (USA)

Outdoor Retailer is the largest B2B outdoor industry trade show in North America, held twice a year January in Denver and June in Salt Lake City.

This event is a cornerstone for outdoor gear manufacturers, retailers, and enthusiasts, offering a comprehensive showcase of products across all outdoor categories.

It’s a prime opportunity for businesses to connect with key buyers, discover the latest trends, and expand their market presence.

• As the largest outdoor industry exhibition in North America, it attracts thousands of attendees, including retailers, distributors, and industry professionals.
• The event covers everything from camping and hiking gear to survival tools and multifunctional knives, making it a one-stop shop for outdoor enthusiasts.
• Meet with top decision-makers, build partnerships, and explore new business opportunities in the outdoor market.

Products Showcased:

• Survival Tools: These are essential for outdoor adventurers, offering reliability and functionality in challenging environments. Highlight tools that are compact, durable, and versatile.
• Multifunctional Camping Knives: Showcase knives designed for multiple uses, such as cutting, opening, and even fire-starting. These are perfect for campers and hikers who value efficiency and convenience.

Tactical Games Expo (USA)

The Tactical Games Expo is a unique event that travels to various locations across the United States, including states like Texas and Florida.

This expo blends tactical competitions with a showcase of cutting-edge gear, making it a favorite among military enthusiasts and hardcore users.

It’s not just an exhibition, it’s an experience that brings together a community passionate about tactical performance and innovation.

Why Attend?

• The event attracts a dedicated audience of tactical professionals and hobbyists.
• The combination of competitions and product displays creates an energetic and interactive atmosphere.
• It’s the perfect platform to highlight products designed for durability and precision.

Products to Highlight:

• Tactical EDC Tools: Everyday carry tools built for reliability and versatility in demanding situations.
• Heavy-Duty Folding Knives: Rugged knives designed to handle tough tasks with ease.

SHOT Show (Las Vegas, USA)

Every January, Las Vegas hosts the SHOT Show, the world’s largest trade show for shooting, hunting, and tactical equipment.

This event is a hub for military, law enforcement, and outdoor retailers, offering a comprehensive look at the latest innovations in the industry.

With its massive scale and specialized audience, SHOT Show is a must-attend for anyone in the tactical and outdoor gear market.

• Attracts buyers and professionals from around the world.
• Tailored for military, law enforcement, and outdoor retail sectors.
• Covers a wide range of products, from tactical gear to hunting equipment.

Recommended Products:

• Tactical Knives: High-quality, precision-engineered knives ideal for survival, hunting, and self-defense, featuring durable blades and ergonomic grips.
• Multi-Tools: Compact, versatile tools equipped with pliers, screwdrivers, blades, and more, designed for camping, repairs, and emergencies.
• Military-Grade Gear: Rugged equipment like tactical backpacks, body armor, and night vision goggles is built to withstand extreme conditions and meet professional standards. 

BLADE Show (Atlanta, USA)

The BLADE Show, held every June in Atlanta, is the world’s largest professional knife show.

This event gathers top knife makers, collectors, and custom brands, creating a vibrant community of enthusiasts and professionals.

It’s the ultimate destination for anyone passionate about knives, from high-end custom designs to everyday carry tools.

• Global Gathering: This event brings together the best in the knife-making industry, including skilled artisans and major brands. 
• Diverse Offerings: It showcases a wide range of products, from artistic knives to practical everyday carry (EDC) tools. 
• Networking Opportunities: Attendees can connect with collectors, makers, and industry leaders.

Products to Showcase:

• High-End Custom Knives: Hand-forged blades with unique designs, made from premium materials like Damascus steel, blending expert craftsmanship with everyday functionality. 
• Art Knives: Intricately designed knives featuring decorative engravings, rare materials, and artistic handles, perfect for collectors and knife enthusiasts. 
• EDC Mini Tools: Pocket-sized tools, including multi-functional keychain knives, bottle openers, and screwdrivers, are designed for practicality and convenience in everyday tasks.

Asia & Middle East Market

Asia and Middle East market has a rich history and diverse culture that is deeply intertwined with the use of knives.

In these regions, knives have been used for various purposes ranging from household tasks to hunting and self-defense. This deep-rooted relationship with knives has led to a wide variety of knife designs and styles being developed over centuries.

Japan Outdoor Show (Osaka, Japan)

Every October, the gateway to Asia’s premium outdoor market opens, attracting buyers who appreciate high-quality design and innovative tools.

This event is a prime opportunity to showcase products that combine functionality with refined craftsmanship, catering to a market that values durability and practicality.

Among the most sought-after items are portable folding knives and titanium alloy tools. These products stand out for their lightweight nature and robust performance, making them ideal for outdoor enthusiasts and professionals alike.

If you’re looking to tap into a market that prioritizes cutting-edge design and utility, this event is the perfect platform..

ADIPEC (Abu Dhabi International Petroleum Exhibition – Outdoor Gear Zone)

Held every November, ADIPEC’s Outdoor Gear Zone is a specialized segment of the renowned Abu Dhabi International Petroleum Exhibition.

This event focuses on outdoor gear tailored to the unique demands of the Middle East’s energy sectors, making it a critical platform for showcasing durable and high-performance equipment.

Ideal Products for Display:

• Heat-Resistant Tools: These tools are designed to withstand extreme heat, making them essential for professionals working in high-temperature environments such as oil fields, desert operations, and industrial sites. Examples include heat-resistant wrenches, pliers, and cutting tools that stay durable and effective even under intense heat. Made with specialized materials, these tools are designed to ensure safety, reliability, and long-lasting performance in tough conditions.
• Desert Expedition Gear: This category features lightweight, durable equipment made for the challenges of desert terrains. It includes essentials such as sand-resistant backpacks, UV-protective clothing, and hydration systems for extended expeditions. Other gear, such as compact tents, rugged footwear, and multi-functional tools designed for desert survival, helps users stay prepared for exploration and fieldwork in arid climates. These products are practical and resilient, meeting the unique demands of desert environments.

For brands looking to expand their presence in the Middle East, this event offers unparalleled opportunities to showcase products that meet the region’s unique needs.

Canton Fair (Guangzhou, China)

Held twice a year in April (Spring Session) and October (Autumn Session), the Canton Fair in Guangzhou is the largest trade event in China.

It brings together thousands of suppliers and buyers from across the world. If you’re in the tools, hardware, or outdoor gear industry, this is a must-attend event.

The fair is divided into phases, and for outdoor and tactical gear sellers, Phase 1 (Tools & Hardware) and Phase 3 (Sports & Outdoor Gear) are especially relevant.

This event is perfect for global importers, especially from emerging markets in Asia, Africa, and Latin America, looking for affordable, mass-market products or custom manufacturing opportunities.

Recommended products to focus on:

• Entry-level folding knives: Ideal for budget-conscious markets; often purchased in bulk.
• Multi-tool sets for camping and outdoor use: Popular among retailers looking for compact, versatile gear.
• OEM/ODM product options: Great opportunity to partner with factories for private label or customized designs.

Attending the Canton Fair can help you find competitive suppliers, compare pricing, and build long-term sourcing relationships.

Abu Dhabi Hunting & Equestrian Exhibition (UAE)

The Abu Dhabi Hunting & Equestrian Exhibition (ADIHEX) takes place every September at the Abu Dhabi National Exhibition Centre (ADNEC).

It is a prestigious event that attracts a high-end market, including Middle Eastern royalty, elite hunters, and equestrian enthusiasts who are looking for custom, culturally inspired luxury items.

The atmosphere here is more exclusive, and attendees often look for gifts or personal-use products that reflect traditional values and local artistry. Exhibiting here gives sellers a unique opportunity to break into the premium outdoor and gift markets in the Gulf region.

Top product recommendations:

• Hand-forged Damascus steel hunting knives with camel bone handles: These combine craftsmanship with regional appeal.
• Gold-plated or gemstone-inlaid multi-tools: Especially popular as luxury gifts or collector’s items.
• Items with Islamic-style patterns: Products designed with cultural elements are highly valued by this audience.

This exhibition is a strong platform for showcasing artistic design and quality, not just function.

Prohunt (Istanbul, Turkey)

Prohunt, held every November at the Istanbul Expo Center, is one of the most important outdoor and tactical gear trade fairs in the region. 

The event connects buyers from Europe, the Middle East, and Central Asia, making it a valuable hub for re-exporters and wholesalers looking to serve multiple markets.

This show is well-suited for brands that offer mid-range to high-performance tools for outdoor activities like hunting, survival, and rescue operations. Buyers here look for functional, tactical products that can meet the needs of rugged environments.

Suggested products to exhibit:

• Tactical folding knives: Variants with axis or frame lock mechanisms are especially in demand.
• Survival tool kits: Bundles that include fire starters, compasses, and cutting tools are favored by outdoor gear distributors.
• Heavy-duty outdoor gear: Items that combine durability and multi-functionality tend to stand out.

By attending Prohunt, sellers can build strong relationships with regional distributors and expand their footprint across several markets at once.

Emerging Markets

SFT Expo (Melbourne, Australia)

The SFT Expo is held every May in Melbourne, Australia, and it’s one of the most important outdoor and farming expos in the Oceania region.

This event brings together farmers, fishers, and outdoor enthusiasts from across Australia and nearby countries. It’s a great place for brands that want to connect with people who work on the land or enjoy the outdoors.

The audience at SFT Expo is practical and hands-on. They look for tools that are strong, reliable, and easy to use. Products that help with daily tasks on farms or during fishing trips are especially popular.

This makes the expo a perfect place to showcase tools that are both functional and affordable.

Recommended products for this event include:

• Utility knives for farm use – These are used for cutting ropes, opening feed bags, or doing repair work around the property. Farmers value tools that are durable and easy to carry.
• Fishing multi-tools – These compact tools are helpful for cutting lines, removing hooks, and doing quick repairs while out on the water.

If your products are made for real-world use and can stand up to tough outdoor conditions, the SFT Expo is a smart place to introduce them.

FIMACO (São Paulo, Brazil)

FIMACO takes place in São Paulo, Brazil, every even-numbered year in April. It is the biggest military and police equipment show in South America.

This event is mainly attended by government buyers, law enforcement agencies, and defense professionals looking for high-quality, tactical tools and gear.

Because this is a government-led event, many attendees are looking to purchase equipment in bulk for police or military use. The focus is on tools that are strong, reliable, and designed for tough situations.

Exhibiting at FIMACO is a great chance to connect with official buyers and security companies across Brazil and other countries in the region.

Best products to showcase at FIMACO include:

Tactical tools

• Built for field use by police and military units
• Easy to grip, even with gloves or in wet conditions
• Made from strong materials like stainless or carbon steel
• Useful features may include glass breakers, belt cutters, or seatbelt release tools

Custom knives for law enforcement

• Designed for safety and utility in high-pressure situations
• Options for fixed or folding blades, depending on user preference
• Can include features like non-reflective coatings for stealth
• Personalized options (e.g., agency logos or unit names) for bulk orders

If you offer dependable, purpose-built gear for security or defense, FIMACO is the right place to present your products to serious buyers.

HuntEx (Johannesburg, South Africa)

HuntEx is held every May in Johannesburg, South Africa, and it is the largest hunting and outdoor equipment exhibition in Africa.

The event attracts hunters, wildlife professionals, outdoor adventurers, and even game reserve managers from across the continent.

It’s a key event for companies looking to reach the African market with strong, reliable gear built for rugged environments.

People come here looking for gear they can trust in the bush, jungle, or remote outdoor settings. It’s a great opportunity for brands offering functional, durable tools to showcase products that suit both professionals and hobbyists.

Recommended products to exhibit:

• Pisau berburu

• • Built for skinning, field dressing, and general outdoor use
  • Strong, sharp blades with easy-grip handles
  • Fixed-blade designs preferred for durability
  • Leather or nylon sheaths for safe carrying
• Jungle survival tools
  • Multi-tools with blades, saws, and fire starters
  • Compact gear ideal for bushcraft and emergencies
  • Weather-resistant and lightweight designs
  • Tools that can help with shelter building, cooking, or navigation
• Tactical gear
  • Items such as tactical belts, vests, and pouches
  • Useful for rangers, hunters, and outdoor workers
  • Made with durable, high-quality materials like Cordura or reinforced nylon
  • Gear that supports quick access and safe storage of tools

PESCA & COMPANHIA (São Paulo, Brazil)

PESCA & COMPANHIA is held every March at Expo Center Norte in São Paulo. It is the largest fishing-focused expo in South America, drawing thousands of anglers, retailers, and outdoor gear enthusiasts from across Brazil and neighboring countries.

While the main spotlight is on fishing, the event also features products for water sports, camping, and general outdoor use.

About 70% of the attendees are local Brazilian buyers, many of whom are looking for products that can handle tough, wet environments. Because of this, there is a strong demand for durable, corrosion-resistant tools that can be used in both freshwater and saltwater settings.

Brands that offer long-lasting, functional gear at competitive prices will find great opportunities here.

Recommended products to display:

• Fishing multi-tools
  • Include features like:
    • Line cutters for easy tackle adjustments
    • Bottle openers for recreational use on the water
    • Small pliers or hook removers for convenience
  • Compact and easy to carry
  • Non-slip grips for use with wet hands
  • Made with rust-resistant materials to withstand moisture
• Stainless steel or titanium folding knives
  • Ideal for saltwater fishing due to high corrosion resistance
  • Sharp blades with secure locking systems for safety
  • Lightweight but strong – easy to carry on fishing trips
  • Textured or rubber-coated handles for better grip